About
Senior digital and product leader, building human-centred experiences and enterprise AI at global scale.
20+ years across Rakuten, adidas, Esprit, Harrods, Net-a-Porter and Value Retail — bridging product, UX, engineering and AI transformation.
Senior digital and product leader with 20+ years delivering enterprise-scale transformation, AI adoption, and customer experience strategy.
I bring a rare full-stack perspective across UX, UI development, digital experience, operations, and product leadership — bridging creativity, technology, and business strategy to deliver scalable digital ecosystems, operational efficiency, organisational scalability, commercial growth, and high-performing customer experiences.
A trusted senior leader with a track record of aligning executive stakeholders, product, engineering, UX, marketing, and operations teams to deliver complex transformation initiatives at global scale.
Where I’ve worked
Rakuten · adidas · Esprit · Harrods · Net-a-Porter · MR PORTER · Value Retail (Bicester Village) · YEEZY · Y-3 · BBC
What I do
- Product Strategy & Leadership — from concept to launch
- AI Adoption & Enterprise Transformation — frameworks, governance, training
- Customer & User Experience Strategy — research, journeys, design ops
- Omnichannel Commerce — web, mobile, retail, app
- Cross-functional leadership — aligning execs, engineering, design, marketing
- Agile Product Delivery — PSPO · PSM · PRINCE2
Recent highlights
- Directed enterprise AI adoption initiatives at Rakuten impacting 40,000+ employees, contributing to a 60%+ increase in internal AI platform engagement and 85%+ completion on mandatory AI training programmes.
- Spearheaded the Global Rakuten AI Portal — a centralised destination for AI tools, communications, governance, training and innovation, supporting thousands of monthly employee interactions.
- Directed digital transformation initiatives at Esprit across EMEA focused on CX, commercial performance, operational alignment and omnichannel platform enhancement.
- Led global digital experience strategy at adidas across CONFIRMED app and omnichannel commerce, including ID2.0 personalisation, Size & Fit, and the ‘Wait Less, Shop More’ booking platform during COVID.
- Managed a £1M+ digital platform investment across 9+ international retail websites at Value Retail / Bicester Village Shopping Collection.
What makes me different
My unique advantage is the rare combination of product, UX, operations, engineering understanding, AI enablement, and enterprise transformation.
- Full-stack product expertise — design, development, and strategic perspectives in one head.
- Enterprise AI enablement — scalable adoption frameworks driving organisational change.
- Customer-centric strategy rooted in data, experience design and business impact.
- Cross-functional leadership — aligning stakeholders, engineers, and designers to execute high-impact initiatives.
A way of life
My understanding of CX & UX goes way beyond digital — it’s a way of life. Every encounter teaches me something. Good CX is not complicated or expensive; it just needs proper thought, time and attention.
Me
I’ve lived and worked in London, Munich, Amsterdam, and now Tokyo. Outside work I’m passionate about product innovation, AI, and emerging tech. Off-screen: endurance sports, travel, and live music. Currently training for ultramarathons and endurance events while continuing to explore the intersection between performance, mindset, and innovation.
Currently
Open to senior leadership opportunities across AI transformation, digital product, and customer experience strategy.
