Director · AI Transformation · Digital Product · Customer Experience
Taymoor Fouladi
Senior digital and product leader with 20+ years delivering enterprise-scale transformation, AI adoption, and customer experience strategy across Rakuten, adidas, Esprit, Harrods, Net-a-Porter, MR PORTER, and Value Retail.
Experience with — partial selection
A guiding principle
"Don't Make Me Think."— Steve Krug
I specialise in customer experience, user experience, and user interface design — built on emotional intelligence, effective communication, and delivering exceptional results under pressure.
Selected work
Featured Case Studies
Rakuten — Enterprise AI Adoption
Directing enterprise-wide AI adoption across 40,000+ employees — strategy, governance, training, and the Global Rakuten AI Portal.
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Esprit — EMEA Digital Transformation
Directing company-wide digital transformation across the EMEA business — CX, commercial performance, governance, and omnichannel platform enhancement.
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adidas — Global Digital Experience & Design Operations
Five years across Herzogenaurach & Amsterdam — leading global digital experience, design operations, and partnership launches for the world's biggest sneaker brand.
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YEEZY
Drive traffic to the Yeezy landing page adidas.com/yeezy and to the app
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Value Retail — Bicester Village Shopping Collection
Directed digital platform strategy across 9+ international luxury retail destinations — a £1M+ programme delivering omnichannel customer experiences to millions of global visitors.
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adidas Digital Experience Team Collaborations
Digital Experience Statement Team
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Let's build something exceptional.
Open to senior leadership roles, advisory, and selected freelance engagements.