adidas x YEEZY
Key Responsibilities
Drive traffic to the Yeezy landing page adidas.com/yeezy and to the app
Optimise the user journey using onsite assets
Maximise the adidas website to ensure all landing points for consumers are considered for a perfect user journey
Seemless user journey from newsletter to either the website of the app
Ensure the consumer can navigate from the website to the app for specific drops, using QR codes and smart links
Translating content
Ensuring markets have the correct toolkits ready for launch days
Live performance tracking and updating of website and app to make any adjustments
Managing comms between stakeholder across the business and around the world
Seasonal planning
Backend CMS improvements for the quick turnaround needed for YEEZY - for example a dedicated onsite banner that can be auto translated for each shoe, without having to get sent to translations agency - meaning immediate new components available
Setting up newsletters and app push notifications ready for launches
Back up marketing strategy for during launches
Achievements
Driving traffic to the Yeezy landing page with digital activations & user experiences.
Utilising all areas of the website with onsite promos, form the homepage, release calendar and Originals landing page.
Including the various HYPE mechanics and different user journeys.
Multiple Yeezy days in US and EU
Yeezy Day US - $35M+ generated in one single day over 15 continuous hours selling 20+ Yeezy models
adidas x YEEZY
The partnership between Adidas and Kanye West’s Yeezy began in 2015, marking a significant collaboration in the sneaker and fashion industry. Combining Adidas’ innovative sportswear technology with Kanye West’s unique design vision, the Yeezy line quickly became a cultural phenomenon. Known for its distinctive aesthetic, limited releases, and high demand, Yeezy has produced iconic footwear models such as the Yeezy Boost 350 and Yeezy 700. The collaboration has expanded beyond sneakers to include apparel and accessories, solidifying the Yeezy brand’s influence in both fashion and streetwear. This partnership has been highly lucrative, propelling Adidas’ market presence and reinforcing Kanye West’s status as a leading fashion designer.
adidas.com/yeezy Next Next