Value Retail — Bicester Village Shopping Collection
Directed digital platform strategy across 9+ international luxury retail destinations — a £1M+ programme delivering omnichannel customer experiences to millions of global visitors.
Value Retail — Digital Product Manager · Retail Digital Strategy & Customer Experience
London · 2014 – 2018
Directed digital platform strategy and omnichannel customer experience initiatives across a portfolio of global luxury retail destinations operated by Value Retail / The Bicester Village Shopping Collection.
The challenge
Bring strategic, scalable digital product leadership to 9 international luxury villages — connecting the physical store estate, coach services, and digital touchpoints into a single seamless journey for millions of global visitors.
What I did
- Managed a £1M+ investment programme to redesign and launch 9+ international retail websites — contributing to increased customer engagement, digital traffic, and omnichannel conversion opportunities.
- Developed the strategic roadmap to drive more physical traffic to the villages and increase customer acquisition.
- Owned the end-to-end product lifecycle — design, development, production, testing — and acted as the key decision-maker between Value Retail and external development agencies.
- Managed a distributed team across 7 countries in Europe, coordinating roadmap, backlog and BAU across markets.
- Continually educated the regional teams to fully utilise the digital products and rolled out new features and enhancements to the digital product backlog.
- Worked in Agile environments — sprint planning, user stories, backlog grooming, and KPI-driven iteration (user engagement, retention, revenue growth).
Selected projects
- Global website redesign — new design, UX, UI and features across 9+ villages
- Interactive village maps and continuous BAU optimisation
- Market-specific templates to support content requirements across regions
- User research programme — interviews, surveys, usability testing to drive product decisions
- Multilingual rollout and translations across European markets
Capabilities applied
Product Management · Digital Strategy · UX / UI · Agile Delivery · Stakeholder Management · Multi-Market Rollout · CMS · Luxury Retail
Supported digital customer journeys across luxury retail destinations attracting millions of annual global visitors.