Digital Experience Statement Team
Digital Experience Team
Transforming marketing concepts into the most contextually relevant digital experiences is a key responsibility that shapes what the consumer encounters. It involves a meticulous process of understanding the consumer’s needs, preferences, and behaviours to deliver engaging and personalised interactions.
By Transforming marketing concepts into the most contextually relevant digital experiences is a key responsibility that shapes what the consumer encounters.
It involves a meticulous process of understanding the consumer’s needs, preferences, and behaviours to deliver engaging and personalised interactions.
By focusing on creating seamless digital journeys that resonate with the target audience, we strive to enhance the overall consumer experience and drive meaningful results.
This strategic approach ensures that every digital touchpoint reflects the brand’s essence while catering to the evolving expectations of modern consumers.
Key Responsibilities
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Produce end to end digital campaign experiences.
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Create, manage and deliver global campaigns, collaborating with multiple teams and departments across the business to oversee the design, UX, development, QA and launch execution of digital campaigns.
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Utilising data and analytics to make informed decisions in real time to maximise click through and conversion rates.
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Deliver world class digital customer experiences for our adidas Originals partnerships & collaborations
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Leading a team of three Digital Experience managers and two Publishers in Germany and the Netherlands
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Translating stakeholder input into digital marketing solutions, activated through our digital touch points
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Ensuring premium CX & UX across our digital touchpoints, to enhance our partnerships online
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Analysing campaigns to make improvements to live campaigns and future campaigns
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Running retrospectives within global and markets teams to drive continued excellence
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Planning and managing global campaigns on a seasonal basis and managing in-season deviations
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Workshop facilitation, face-to-face and virtually using online tools
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Global x Local - Managing a global process for all markets to improve ways of working and processes
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Product Leaks - Introduced a process to eliminate confidential partner product leaks before launch dates
Achievements
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Statement Team - Formed a new Digital team to support all partnerships with adidas, for example Pharrell Williams
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Resource solution - Designed a Global process that saved the equivalent of two full time headcounts per year
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Timeline solution - Created the Originals Playbook 2021 to improve process and bring transparency to campaigns
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UX solution - Implement an urgent product recall banner on adidas touchpoints to communicate globally
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CX solution - Wait Less, Shop More - an adidas appointment service bookable via the adidas app
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CX solution - Size and Fit solution to decrease the amount of product returns
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Beyoncé X Ivy Park x adidas partnership - Changing the way we work to create a new premium bespoke experience
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CONFIRMED App - Helped launch the new adidas app to grow advocacy within the sneakerhead community
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Yeezy Day US - $35M+ generated in one single day over 15 continuous hours selling 20+ Yeezy models
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