Portfolio

Selected Work

Case studies from over a decade of digital experience leadership — from sneaker drops generating $35M+ in a single day to global appointment booking systems.

Rakuten — Enterprise AI Adoption

Directing enterprise-wide AI adoption across 40,000+ employees — strategy, governance, training, and the Global Rakuten AI Portal.

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Esprit — EMEA Digital Transformation

Directing company-wide digital transformation across the EMEA business — CX, commercial performance, governance, and omnichannel platform enhancement.

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adidas — Global Digital Experience & Design Operations

Five years across Herzogenaurach & Amsterdam — leading global digital experience, design operations, and partnership launches for the world's biggest sneaker brand.

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YEEZY

Drive traffic to the Yeezy landing page adidas.com/yeezy and to the app

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Value Retail — Bicester Village Shopping Collection

Directed digital platform strategy across 9+ international luxury retail destinations — a £1M+ programme delivering omnichannel customer experiences to millions of global visitors.

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adidas Digital Experience Team Collaborations

Digital Experience Statement Team

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Harrods — Digital Experience & Ecommerce

Led UI enhancements across the Harrods ecommerce platform — delivering premium digital experiences aligned with luxury retail positioning.

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adidas Confirmed

Welcome to the adidas CONFIRMED app.

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Net-A-Porter — The Edit

UI Developer on Net-A-Porter's flagship online magazine 'The Edit' — publishing globally with custom magazine-style layouts under tight deadlines.

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MR PORTER — The Journal

Lead UI Developer on MR PORTER's weekly online magazine 'The Journal' — comprehensive platform overhauls, agile transformation, and a culture of mentorship.

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