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Campaign promoting the APP feature where consumers can book their slot for visiting the adidas stores and skipping the queue
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Highights
CAMPAIGN HIGHLIGHTS
Campaign promoting the APP feature where consumers can book their slot for visiting the adidas stores and skipping the queue
Consumers can browse and book an ‘arrival window on any enabled store.
ACTIVATION HIGHLIGHTS
com activation on HP, COVID-19 page displaying a scannable QR code - If a consumer already has the adidas APP clicking will take them directly to the booking page for the store,
If a consumer does not have the adidas APP installed, the app will take them to the app store and then immediately to the booking page
APP promotion
CX Challange
Continue to keep adidas stores open during the pandemic, whilst keeping both store staff and customers safe and adhearing to the Covid-19 guidlines.
How It Works
Consumers can book 7 days ahead of their visit
An arrival window of 15 minutes per hour
Key Responsibilities
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Produce end to end digital campaign experience.
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Create, manage and deliver the campaigns, collaborating with multiple teams and departments across the business
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Oversee the design, UX, development, translations and QA
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Launch execution of the digital campaign.
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Utilising data and analytics to make informed decisions in real time to maximise click through and conversion rates.
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Lead a team of four Digital Experience managers and two Publishers in Germany and the Netherlands.
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Translating stakeholder input into digital marketing solutions, activated through our digital touch points
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Ensuring premium CX & UX across our digital touch points.
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Running retrospectives within global and markets teams to drive continued excellence.
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Workshop facilitation, face-to-face and virtually using online tools.
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