adidas Terrex
Key Responsibilities
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Produce end to end digital campaign experience.
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Create, manage and deliver the campaigns, collaborating with multiple teams and departments across the business
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Oversee the design, UX, development, translations and QA
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Launch execution of the digital campaign.
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Utilising data and analytics to make informed decisions in real time to maximise click through and conversion rates.
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Lead a team of four Digital Experience managers and two Publishers in Germany and the Netherlands.
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Translating stakeholder input into digital marketing solutions, activated through our digital touch points
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Ensuring premium CX & UX across our digital touch points.
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Running retrospectives within global and markets teams to drive continued excellence.
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Workshop facilitation, face-to-face and virtually using online tools.
Achievements
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Launched the debut of the Terrex Freehiker
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Workshops in Amsterdam to ideate the full story and go to market strategy
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Promote the Terrex Freehiker at physical events
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Launch the global campaign for the Terrex Freehiker
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Design and launched a dedicated Terrex landing page
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Improved SEO
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Improved customer acquisition
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