adidas x Alexander Wang
Key Responsibilities
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Produce end to end digital campaign experience.
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Create, manage and deliver the campaigns, collaborating with multiple teams and departments across the business
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Oversee the design, UX, development, translations and QA
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Launch execution of the digital campaign.
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Utilising data and analytics to make informed decisions in real time to maximise click through and conversion rates.
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Lead a team of four Digital Experience managers and two Publishers in Germany and the Netherlands.
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Translating stakeholder input into digital marketing solutions, activated through our digital touch points
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Ensuring premium CX & UX across our digital touch points.
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Running retrospectives within global and markets teams to drive continued excellence.
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Workshop facilitation, face-to-face and virtually using online tools.
adidas x Alexander Wang
The Adidas x Alexander Wang collaboration merges the athletic prowess of Adidas with the edgy, high-fashion sensibility of designer Alexander Wang. Launched in 2016, this partnership redefines sportswear with a rebellious twist, featuring innovative designs that blend athletic functionality with streetwear aesthetics. Known for its bold use of inverted logos, unconventional materials, and unique silhouettes, the collection has gained significant attention in the fashion world. The Adidas x Alexander Wang line includes apparel, footwear, and accessories, all characterised by a distinct, avant-garde style. This collaboration highlights the successful fusion of sportswear and high fashion, appealing to both fashion enthusiasts and athletic wear consumers.
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