adidas × Palace
The brand collaboration between adidas and Palace relied heavily on secrecy.
Make it stand out
Key Responsibilities
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Produce end to end digital campaign experience.
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Create, manage and deliver the campaigns, collaborating with multiple teams and departments across the business
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Oversee the design, UX, development, translations and QA
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Launch execution of the digital campaign.
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Utilising data and analytics to make informed decisions in real time to maximise click through and conversion rates.
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Lead a team of four Digital Experience managers and two Publishers in Germany and the Netherlands.
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Translating stakeholder input into digital marketing solutions, activated through our digital touch points
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Ensuring premium CX & UX across our digital touch points.
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Running retrospectives within global and markets teams to drive continued excellence.
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Workshop facilitation, face-to-face and virtually using online tools.
Secrecy
The brand collaboration between adidas and Palace relied heavily on secrecy.
Even teams within adidas were kept in the dark about launches and strict processes were in place to ensure no leaks were made from internal colleagues or on the website.
adidas x Palace
The Adidas x Palace collaboration is a high-profile partnership between the iconic sportswear brand Adidas and the British skateboarding label Palace. Known for its unique blend of streetwear and athletic aesthetics, the collaboration has produced highly coveted apparel and footwear collections. A key aspect of these launches is the stringent secrecy maintained to prevent leaks, building anticipation and excitement among fans and collectors. This meticulous approach ensures that each release is a major event, driving hype and demand for the limited-edition items. The collaboration’s success underscores the importance of strategic marketing and exclusivity in the fashion and streetwear industries.
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