adidas x Prada

Key Responsibilities

Produce end to end digital campaign experience.
Create, manage and deliver the campaigns, collaborating with multiple teams and departments across the business
Oversee the design, UX, development, translations and QA
Launch execution of the digital campaign.
Utilising data and analytics to make informed decisions in real time to maximise click through and conversion rates.
Lead a team of four Digital Experience managers and two Publishers in Germany and the Netherlands.
Translating stakeholder input into digital marketing solutions, activated through our digital touch points
Ensuring premium CX & UX across our digital touch points.
Running retrospectives within global and markets teams to drive continued excellence.
Workshop facilitation, face-to-face and virtually using online tools.