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Harrods — Digital Experience & Ecommerce
Led UI enhancements across the Harrods ecommerce platform — delivering premium digital experiences aligned with luxury retail positioning.
Harrods — UI Developer · Digital Experience & Ecommerce
London · 2013 – 2014
Led UI enhancements across the Harrods ecommerce platform — delivering premium digital experiences aligned with one of the world’s most iconic luxury retail brands.
What I did
- Designed and developed customer-facing digital components and frontend experiences to improve usability, accessibility, and visual consistency.
- Collaborated closely with UX, development, and ecommerce teams to implement data-driven interface improvements supporting conversion optimisation, customer engagement, and ecommerce performance.
- Coded the UI for the new Harrods website — building static HTML/CSS templates in the Umbraco CMS.
- Worked in a Scrum team to deliver incremental updates in sprints; triaged and sized the backlog.
Selected projects
- New website design and component system
- New page templates across the site
- Contributing to a complete new system architecture
- Agile / Scrum team working
Skills applied
Global Ecommerce · UI Development · UX · Umbraco CMS · HTML / CSS / JS · Luxury Retail · CRM · Customer Experience
Delivered premium ecommerce experiences supporting high-value luxury retail customer journeys and large-scale product catalogues.