Snea-King

Founder

Startup online marketplace destination for sneaker products and events.

I managed everything from brand design, and website development to buying and selling, customer relations and logistics.

Key Responsibilities

Branding

Develop Brand Identity: Create a unique brand image and voice that resonates with the target audience.
Design Logo and Packaging: Ensure that the logo and packaging are appealing and reflective of the brand.
Create Marketing Materials: Develop consistent branding materials including website design, business cards, and promotional items.
Brand Positioning: Define the brand’s position in the market to differentiate from competitors.

Social Media

Social Media Strategy: Develop a comprehensive social media strategy to promote the brand.
Content Creation: Generate engaging content including posts, stories, and videos for platforms like Instagram and Facebook.
Community Engagement: Interact with followers, respond to comments, and build a community around the brand.
Influencer Partnerships: Collaborate with influencers to increase brand visibility.

Finance

Budget Management: Create and manage budgets for various business operations.
Financial Planning: Forecast sales, expenses, and profit margins to ensure financial health.
Bookkeeping: Maintain accurate financial records and oversee transactions.
Funding and Investment: Seek and secure funding or investment opportunities.

Product Merchandising and Buying

Market Research: Conduct research to understand market trends and customer preferences.
Product Selection: Choose the right mix of products that appeal to the target market.
Supplier Relations: Build and maintain relationships with suppliers for timely product procurement.
Inventory Management: Manage stock levels to ensure product availability without overstocking.

Shipping

Logistics Planning: Develop efficient shipping processes to ensure timely delivery of products.
Carrier Selection: Choose reliable shipping carriers and negotiate shipping rates.
Order Fulfilment: Oversee the order fulfilment process from order receipt to delivery.
Returns Management: Establish and manage a return policy and process.

Physical Events

Event Planning: Organise and plan physical events such as pop-up shops, product launches, and sneaker conventions.
Venue Selection: Choose and secure appropriate venues for events.
Marketing Events: Promote events through various channels to attract attendees.
Event Execution: Manage event logistics, setup, and ensure smooth execution on the day of the event.