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adidas

adidas

Senior Product Manager & Design Operations Manager

  • Rollout initiatives for CONFIRMED app ID2.0 - new skin

  • Internal product database - Increased team performance with a new template guide with a live feed from FIGMA

  • Defined end-to-end process to manage strategic projects within experience design increasing performance

  • Managing the day-to-day of the design teams

  • Optimising the interaction between teams

  • Improving processes

  • Leading UX projects

  • Hosting workshops and events

  • Leading UX weekly reviews

  • Develop, evaluate, and refine workflows with the product team and wider Mobile apps, Hype & Digital Retail team

  • Consult on key strategic projects for the wider horizontal team and support the Experience design roadmap from definition to delivery

  • Define end-to-end approach and process to manage strategic projects within experience design

  • Drive the program management process against identified strategic pillars

  • Lead the definition & implementation of scalable, foundational product design processes, including (but not limited to) collaboration, tooling, change management, and product design workflows for the entire - Experience Design Org

  • Collaborate across multiple layers of management and organisational functions to identify risks & opportunities within the product design processes implanted in both vertical product teams and horizontal foundational teams

  • Lead strategic partnerships with the product & tech organisations

Projects

Launched CONFIRMED ID2.0 - a new theme and identity to the Confirmed app

Tokenisation

Figma x GDEG Guidelines - Rolled out a template guide with a live feed from FIGMA

Experience Design Summit

adidas.com/confirmed

Senior Project Manager to VP Digital Experience Design Head Office

Responsible for managing the Experience Design Head Office and bringing structure to the organisation.

Setting up PMO and tools to enhance the Experience Design culture.

Looking at strategic UX projects across the organisation

Responsibilities

➡️ Build and guide strategic relationship management across Digital and Brand organisations ➡️ Collaborate and co-create with the experience design leadership team on the org strategy and mission ➡️ Identify opportunities and drive foundational & scalable approaches within the experience design org ➡️ Report to VP of Experience Design and manage the entire Org on Design Operation strategic topics

Projects

Teams and SharePoint set up for the entire Design org

PMO set up for VP Head Office

Leadership meetings and offsites

Experience Design Summit

adidas.com

Senior Digital Experience Project Manager

Senior Digital Experience Project Manager • YEEZY, Y-3, Prada, Gucci, Béyonce

Leading a team of 6 FTE to launch campaigns for our adidas partnerships.

Focusing on UX to enhance the consumers experience.

Using analytics to improve conversion rates and click rates.

Driving consumer acquisition through newsletter and onsite sign up stacks.

Enhancing the consumer journeys considering every touchpoint.

Responsibilities

  • Delivering world class digital customer experiences for our adidas Originals partnerships & collaborations

  • Leading a team of six Digital Experience managers and two Publishers in Germany and the Netherlands

  • Translating stakeholder input into digital marketing solutions, activated through our digital touchpoints

  • Ensuring premium CX & UX across our digital touchpoints, to enhance our partnerships online

  • Analysing campaigns to make improvements to live campaigns and future campaigns

  • Running retrospectives within global and markets teams to drive continued excellence

  • Planning and managing global campaigns on a seasonal basis and managing in-season deviations

  • Workshop facilitation, face-to-face and virtually using online tools

Projects

  • Global x Local - Managing a global process for all markets to improve ways of working and processes

  • Product Leaks - Introduced a process to eliminate confidential partner product leaks before launch dates

  • Statement Team - Formed a new Digital team to support all partnerships with adidas, for example Pharrell Williams

  • Resource solution - Designed a Global process that saved the equivalent of two full time headcounts per year

  • Timeline solution - Created the Originals Playbook 2021 to improve process and bring transparency to campaigns

  • UX solution - Implement an urgent product recall banner on adidas touchpoints to communicate globally

  • CX solution - Wait Less, Shop More - an adidas appointment service bookable via the adidas app

  • CX solution - Size and Fit solution to decrease the amount of product returns

  • Beyoncé X Ivy Park x adidas partnership - Changing the way we work to create a new premium bespoke experience

  • CONFIRMED App - Helped launch the new adidas app to grow​ advocacy within the sneakerhead community

  • Yeezy Day US - $35M+ generated in one single day over 15 continuous hours selling 20+ Yeezy models

  • Statement Process

  • Y-3 integration

  • Translations

  • UX solutions for Yeezy components

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