Esprit
ESPRIT
Digital Experience Director
As a seasoned professional in digital strategy and transformation, I excel in developing and implementing digital experience strategies that align with business goals.
With a strong focus on user experience (UX) design, I lead efforts to enhance user satisfaction and engagement through comprehensive user research and usability testing.
I specialise in creating and optimising customer journey maps, analysing touchpoints to identify improvement opportunities, and driving digital transformation initiatives to modernise business processes.
My expertise includes integrating new technologies to enhance digital capabilities and utilising data analytics to inform strategies and measure performance.
My cross-functional collaboration skills ensure cohesive digital experiences by working closely with marketing, IT, and product teams. I develop resonant content strategies, oversee digital content management, and implement engagement and retention strategies to boost customer loyalty.
I stay updated on emerging technologies to maintain a competitive edge, continuously optimize digital platforms, and manage budgets to maximise ROI. Leading and mentoring a team of digital professionals, I foster a culture of innovation and continuous improvement. My strategic vision and execution capabilities have consistently driven successful digital projects from conception to completion.
Key Responsibilities
Website Traffic Evaluation
- Analyze website metrics, including number of visitors, visitor demographics, session length, conversion rate, and new customer acquisition cost.
Digital Experience Platform Utilisation
- Assess customer feedback, data, and analytics to enhance the overall digital and customer experience based on insights.
User Experience (UX) Management
- Improve and manage the UX across the website and other digital channels.
Ecommerce and Digital Sales Strategies
- Develop and implement ecommerce and digital sales strategies.
Digital Marketing Alignment
- Collaborate with the digital marketing team to ensure alignment on key messages, goals, and the overall experience.
Customer Purchase Trend Evaluation
- Evaluate short-term and long-term customer purchase trends.
Consumer Behaviour Analysis
- Analyse consumer behaviour on current digital platforms.
Customer and Digital Experience Lifecycle Management
- Manage and assess the customer lifecycle and digital experience lifecycle.
Customer Interaction Monitoring
- Monitor customer interactions to gather insights and data.
Customer Relationship Management
- Manage customer relationships or collaborate with the account manager to do so.
Strategy Development
- Create digital experience strategies and assist with customer experience strategy development.
Digital Transformation Assistance
- Support the organisation’s digital transformation initiatives.
Cross-Department Coordination
- Coordinate efforts with human resources, operations, project management, and other departments as needed.
Projects
Conversion Rate
- Lead a project to discover all potential initiatives to improve conversion rate.
Customer Experience CX
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Putting the customer back to the forefront of decision making. Consumer research, data analytics, journey mapping, returns procedure all impact the overall happiness of the customer which can lead to improved conversion rates.
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Workshops to deep dive into the challenges and opportunities
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Prioritisation and presentation back to leadership for budget and resource approval
Collection Launch events
- Lead the live product sell in event for partners to come a view the latest collections
Esprit Red
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How to differentiate Esprit’s different product ranges. The more premium range versus the more basics range.
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Different backgrounds for product images
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‘Bestseller’ tags added to Esprit Red products
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Bestseller filter added to .com
PMO setup
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Set up the PMO for the business as was previoulsy not existing
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Set up Microsoft SharePoint and migrate all files
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Set up Teams channels and communication plans
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Create PMO templates and educate the business
Central Business Unit CBU
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Create and implement the CBU strategy to C-Suite and leadership
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Improved way to manage business needs and objectives
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Streamlined communication throughout the business
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